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Automate, Engage, Grow: Marketing Strategies for Child Care Success

In today’s competitive child care landscape, guiding prospective families to your 'doorstep'—both literally and figuratively—takes more than just a couple of social media posts. Converting families from just interested to enrolled requires a strategic, technology-driven approach to marketing your child care program.

Join us as we explore top strategies to help you attract new families, nurture them with consistent communication, and enroll them—without adding more to your plate.

What you’ll learn:

  • The secrets to building a strong online presence that wins families over

  • How to automate every touchpoint to keep families engaged

  • How to nurture families from inquiry to enrollment without losing them

  • Ways to leverage technology to make marketing and enrollment effortless

Marketing

Molly leads payroll at Playground, helping child care directors consolidate what’s usually the messiest, highest-stakes part of the back office. She partners with programs of every size on compliant, on-time payroll that connects cleanly to billing and tax reporting — so operators get their Fridays back.

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