Reach, engage, and convert more customers with your child care business' centralized growth tool
Marketing automations
Convert more customers with automated lead capture & nurturing from your website, Facebook, Google, & phone line
Build & scale a repeatable sales operation
Double down on channels that are proven to drive growth
Sales funnel
100%
124
Leads
42%
76
Contacted
23%
18
Enrolled
4%
2
Lost
Tour management
Automated tour scheduling and reminders to increase your show rates
Book a tour
January 25, 2022
Mon
24
Tue
25
Wed
26
Thu
27
Fri
28
Sat
29
Sun
30
10:00
11:00
10:00 - 10:30
10:30 - 11:00
11:00 - 11:30
SMS & email blasts
Automated follow-ups
Capture & nurture leads
Attribute revenue to sources
Double down on channels that are proven to drive growth
Number of leads by source
Number of Students
79
Lead Source
Customer Referral
Facebook Ad
Walk in
Conference
Re-engage people who've interacted with your site or ads
Increase conversions by retargeting visitors across Google, Facebook, and Instagram
Accelerate growth
Playground provides your team with insights to see which emails people love the most, how eager subscribers are to open (or not), which day and time are best for sending.
Make smarter marketing decisions
Data-driven tools
Capture & nurture leads
Make better decisions about how to best engage your families
Understand how prospective families interact with your content and use Playground insights to optimize engagement
Best days to send emails
Click rate
Open rate
Monday
7.2%
24.6%
Tuesday
1.8%
17.1%
Wednesday
100%
100%
Thursday
6.1
28.2%
Friday
2.1%
11.5%
Saturday
0
0
Sunday
4.5%
22.9%
Automatic workflows customer from evaluation to enrollment
Customize automatic workflows that trigger based on any of your data points and adapt to your customer's behaviors while eliminating manual data entry
CCMS Integration
Part of an all-in-one child care management platform
Everything is in one place so your team doesn't lose momentum by juggling multiple systems.
Digital Attendance
Simple, compliant check in/out to optimize classroom ratios & capacities
Activities & Daily Sheets
Boost family engagement and make your families happier
Forecast Enrollment
Predict enrollment, optimize staffing schedules, and keep classrooms at their optimal sizes
Billing & Collections
Improve collections, automate invoicing, and streamline reporting
