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CRM—or Customer Relationship Manager—is a powerful tool that child care providers can use to manage leads, automate follow ups, streamline enrollment, and more.

Automations are features of a CRM that can automatically send an email or text based on a parent's action. With the right CRM automations in place, you can reduce admin work and keep leads engaged. Set it and forget it—once an automation is setup, it'll trigger based on a lead's actions.

See the top automations all CRM users should be using today, and how the best ones enhance communication and create a seamless experience for both parents and staff.