Marketing your preschool center is an important as a daycare director. You can’t call yourself a child educator without kids to teach!

Preschool advertisement is crucial to growing enrollment, building community engagement, and ensuring your child care center is operating at its maximum potential. We understand how frustrating and time consuming this can be, especially without training in advertising. However, you don’t need a degree in childcare advertising to be able to come up with and deploy preschool advertisement ideas. All it takes is for you to collate multiple daycare advertising ideas and then pick and choose those that fit your childcare center’s goals the best.

5 Childcare Advertising and Marketing Tips

Marketing and brand management is a crucial part of running your business, and if you’re struggling to find ways to advertise your preschool or daycare — look no further.

The trick is to understand where your target audience is going to be and then choosing the best advertising option for it. To be able to do this, though, you need a list of proven childcare advertising ideas and we have just the thing. Here are 5 main ideas to help grow your preschool center and bring in new families.

Have a Preschool Marketing Website

Having an online presence is crucial to building your preschool and being able to advertise. Without a website it will be difficult for prospective families to get in touch.

Having a space where parents can interact with one another and see what their child is doing will help you gain their trust as a childcare business.

Using a childcare app to better manage your preschool and daycare center will not only help advertise your brand, but it will attract more engagement with parents and help keep families you already have.

Simple tools that ensure child safety and maintain parent involvement are key to locking in customers.

65% of the average company’s revenue comes from existing customers. Parents would rather put more money into something they are already comfortable and familiar with, so it’s important to keep your current families happy!

Use Paid Childcare Advertisements Across Multiple Platforms

Exploring paid advertising on platforms like Facebook, Instagram, or Google can help reach families in your area. It’s crucial to choose a platform that is most relevant to your target audience.

For example, you can provide maximum exposure by using preschool-specific Facebook ads to drive traffic to your centers website.

Ask yourself where your target group is most engaged. All major social networks offer options for advertising… but this doesn’t mean you have to use all of them.

Part of increasing customer base from paid advertisements is identifying which platform is most concentrated on by the parents you want to attract.

Make Open House a Part of your Childcare Marketing Strategies

Hosting an informal open house is a great way to introduce your preschool to prospective parents. It eases their decision-making process and allows them to ask any questions or express concerns in a casual environment.

Schedule your open house at a convenient time for busy parents and use print and digital advertising to promote it.

During the event, take parents on a facility tour, demonstrate sample activities, and showcase your center's personality. This gives parents a glimpse into the safe and nurturing environment their child would experience at your preschool.

Use Reviews and Family Testimonials in Childcare Advertising

Positive online reviews are valuable for advertising your preschool and daycare center. They not only provide feedback but also persuade potential families to choose your center.

Reviews reveal parents' priorities, indicate customer satisfaction, and highlight areas for improvement.

Family testimonials, such as videos, offer a personal way to advertise your center. You can use reviews and testimonials within your childcare ads to leverage concepts like social proof. However, always seek permission before sharing personal information like photos, videos, or quotes.

Deploy Social Media Marketing Strategies for your Childcare Center

Creating profiles on social media for your preschool and daycare center can boost online engagement and advertisement opportunities.

The key to social media is curating a strong presence online that parents can see while they’re scrolling through their Facebook homepage or Instagram feed.

With the rise of technology in today's day and age, it is essential to advertise on social media for your preschool.

Other Important Considerations About Childcare Advertising and Marketing

Now that you’re aware of the most commonly used preschool advertising ideas, you need to understand the most common considerations associated with them. During the planning phase or even while executing strategies, many childcare managers and owners face certain questions.

Answering these questions appropriately can make or break their childcare advertising efforts. These are core questions that seem simple at first but end up influencing every aspect of all marketing strategies for childcare centers.

Therefore, before you pick which preschool marketing idea you wish to go for, you need to answer these questions to better understand your own objectives, goals, and target audiences.

What platforms should you activate your preschool and daycare advertising ideas on?

Consider the social media platforms used by parents in your area to integrate your preschool into their digital space. Facebook remains the largest social platform for consumers and marketers.

According to Pew Research Center, 83% of parents use social media, with Facebook being the most popular. Utilize Facebook to market your center, run paid ads, and engage your local community.

Other platforms like LinkedIn, YouTube, and Pinterest can also drive traffic to your preschool depending on your target demographic.

Post pictures and videos showcasing the children's creativity and personalized experiences. Ask for feedback from parents and share interesting articles. Always obtain signed media consent forms from parents.

Why is it important to market your preschool?

To stand out from competing daycares and help parents choose your center, marketing your preschool is crucial.

Advertising strategies not only build your business but also keep it running. Social media is the primary marketing strategy for 96% of local small businesses. Utilizing customer preference is essential in attracting new families and retaining current ones.

Execute these Preschool and Daycare Advertising Ideas with Playground

Marketing can be time-consuming, but with the right strategy, it can lead to rewarding increases in enrollment. All childcare marketing strategies, however, start with childcare advertising ideas. You take an idea and combine it with your analysis of your industry. Then, you use your knowledge of your target audience to turn those ideas into concrete plans by bridging gaps and fleshing out details.

By prioritizing promotion ideas and identifying effective strategies for your area, you can significantly boost your engagement at your preschool center. If, along the way, you can make all parts of your strategy talk to and inform each other then you can turn the entire thing into a golden goose that keeps on giving. This is exactly where Playground can help. Try us out!